The Brand Design Experience

Your brand, authentically you

You've poured your heart into your business, but does your branding truly reflect who you are? If it feels disjointed, unremarkable, or just not quite right, I’m here to help. We go beyond logos and colour palettes—we craft cohesive, meaningful brand identities that capture your essence and connect with your audience. With me, your brand won’t just be professional and memorable—it will be unmistakably yours.

How it works

  • 01. Brand Discovery

    Together we’ll look deeply at your story, your vision, your dreams for your business as well as well as the people you serve. I’ll listen carefully and using a combination of insight, intuition, strategy and experience help you clearly define your brand tone and essence. You’ll find this really helpful in gaining complete clarity on your business and brand.

    01/04

  • 02. Creative Direction

    This is the part where our time together begins to get really exciting and you begin to get an idea of how your brand is going to “feel”. A culmination of hours of research and insight where I pull together ideas and come up with a vision of how we can use design to set the right tone and create the right impression.

    02/04

  • 03. Design Development

    I’ll use this vision as my north star while I go deep into design mode and develop your logos and carefully curate a colour palette and font system along with any other visual elements you might need. Because we’ve already agreed on the vision (colours, font styles etc) before we move on to this stage, there’ll be no nasty surprises. Instead, you can be confident your brand design is going to be just what we’ve planned together – sensitive, meaningful and beautiful.

    03/04

  • 04. Deliverables

    After you’ve signed off the design and I’ve handed over all your assets, I’ll show you how to implement your new brand design with real world examples, together with a brand style guide so that you’ll feel confident in using your new brand identity.

    04/04

Deliverables

BRAND ROADMAP

A solid foundation that guides your brand's journey. We start our collaboration with a brand workshop that helps establish your brand's values and goals. We take a deep dive into your target audience and competitors and also present a visual inspiration that will guide us through the design process.

LOGO SUITE

Imagine having a logo for every occasion. Our brand essentials package provides various logo variations, ensuring you have a fitting logo for every application. They come in every colour way and in different file types for both print and digital use.

brand guidelines

Think of it as your brand's rulebook. Brand guidelines ensure that your brand looks and feels the same, even when you have different people working on different parts of your business. Think of it as your handy reference tool to help you maintain consistency with your brand. You can share it with anyone working on your business.

TYPOGRAPHY SYSTEM

The typography system incorporates a selection of recommended fonts. Additionally, it provides a well-structured hierarchy and usage instructions, functioning as a powerful tool to guarantee consistency throughout all of your brand's touchpoints.

COLOUR PALETTE

A carefully curated colour palette is included, based on the emotions and feelings they evoke. These colours compliment your brand identity, speaking directly to your ideal client. You will be provided with the references for both print and screen ensuring consistency across your brand. You’ll also be given advice on how best to combine the colours.

brand assetts

Every project is different, so depending on your bespoke package, we may equip you with additional elements like taglines, icons, patterns, and more. These brand assets enrich your brand's identity ensuring you leave a lasting impression.

What’s it like to work with me?

I see my time with my clients as a real collaboration of minds working together towards one goal, and you’ll have me on your team really listening to you, helping you to find clarity, and celebrating what makes you and your business special. 

I pour my all into every project and my biggest reward is seeing you succeed. I love hearing from past clients that their books are full of their dream clients AND they’re charging them more.

Many of my clients become real friends often telling me that they enjoy the process so much they are sad when the project comes to end! But our time together need not end there. I can support you with my Design Intensive days or Web Design projects so once you’re ‘on my books’ it’s easy to get design support from someone who just ‘gets you’ and can deliver.

About Me →

“Truly Special”

“We had a feeling that this was going to be a great collaboration, but you’ve exceeded our expectations and come up with something that aligns perfectly with the vision for our brand - it’s truly special. The feedback we've received from friends, some of them experts in the field is amazing”.

— cam interiors

FAQs

  • We’ll schedule a video call to go through your brief in more detail. If we’re a good fit, I’ll send you a proposal via email.

  • Projects tend to book up a couple of months in advance, although this can increase during my busier periods. I make it very clear from the outset as to when I’m able to start your project and what I’ll need from you to secure dates.

  • I’ll send you a detailed questionnaire to complete before our agreed start date. From there we’ll have a further clarity call to ensure we’re on the same page from the outset.

  • Every project is different but, as a general rule of thumb, it’s likely to take approx 6 -8 weeks from start to finish.

  • It all depends on what you need, but as a guide, my Essentials package is my starting point for all branding projects. It includes everything you need to feel confident in marketing your brand and this starts at £3,200.

Featured projects

  • NUJU Pilates Studio

  • CAM Interiors

  • TOM TURNER ARCHITECTS

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