BRAND AND WEB DESIGN STUDIO

Strategic brand design for founders building something meaningful

Thoughtful, minimal, and intentionally crafted.

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Text on a textured white and gray background that reads 'CAM' with a subtitle 'Interior Architecture Design' in black lettering.
Brick building with large glass window reading "Chapter Seven Luxury Interior Design," with dried plants in front.
A woman with braided hair wearing a dark athletic top and leggings, standing outdoors against a cloudy sky, with text 'Anthrorology' overlaying her.
A square sign with the word 'MEMI' written twice, upside down, in black letters on a white background, mounted on a white wall outside a building.
Title screen with the text 'Catriona Rowbotham' and subtitle 'Garden Design' over a dark background with plant shadows.
A young man with short dark hair wearing a black jacket and gray pants, standing against a textured concrete wall, looking down with his hands in his pockets.
Three Squares, left and right in shades of pink and orange, with quotes: "Find joy in the simple things" on the left, "Self Reflection" on the right, and a central image of birds flying over the water with the quote "Be part of our creative and engag
Poster for London Fashion Week from September 17 to September 21, 2021, featuring a colorful, abstract image of a person with their hands on their hips, and the logo for Fashion Scout at the bottom right corner.
Blue double door with geometric carvings, brass doorknobs, and a mail slot, adjacent to beige stone wall with a black sign reading 'Anna Urbaniak' in white text.

a matter of timing

When is the right time to elevate your brand?

When you’re building something thoughtful and want the brand to reflect that


When the business has grown, but the identity hasn’t quite caught up


When perception matters, especially in premium markets


When you’re ready for a brand that reflects the level you and your clients operate at

A CONSIDERED APPROACH TO BRANDING

I work with founders who understand that strong brands are built with intention.

Work that feels effortless on the surface, but is carefully considered beneath it.
Where design and perception matter.

CLIENTS ARE FEATURED IN

Architectural Digest

Vogue

Tatler

The Telegraph

Red Magazine

91 Magazine

Stylist

Sheerluxe

Architectural Digest Vogue Tatler The Telegraph Red Magazine 91 Magazine Stylist Sheerluxe

Work grounded in depth

My process is structured, calm and collaborative. Together, we create a brand that not only looks considered, but thinks clearly.

  • Strategy first, design second

  • One strong creative direction

  • Precision across every touchpoint

  • Premium, minimal aesthetic

  • Guidance that cuts through the noise

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Meet Gemma, a brand designer who believes in thoughtful work, slow thinking and considered execution. Clients come to Gemma for clarity, elegance and design that stands the test of time.

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Services

  • A collection of minimalist business stationery, including a letterhead, business cards, and an envelope with a photo of flying birds over a body of water. The brand name "Jane Willis" is visible on the stationery.

    Brand Identity Design

    A refined, strategy-led identity that distils who you are into a clear visual language.

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  • A laptop displaying an interior design of a modern, well-lit living room with stylish furniture and a chandelier, placed on a round, textured stone table in a minimalist room.

    Bespoke Squarespace Websites

    Minimal, contemporary sites with custom-coded details that elevate your brand without unnecessary complexity.

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  • Mockup of a box for Danielle Walker, Interior Design Services, as part of a Brand Identity Package

    À la Carte

    I design refined brand collateral that carries your visual identity seamlessly across every touchpoint. Thoughtful, consistent and crafted with care, wherever your brand shows up.

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LET’S BRING YOUR VISION TO LIFE

A boutique studio specialising in strategic brand identities for high-end & premium businesses

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Featured projects

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“It's like you climbed into my head and unravelled the maze of ideas into a perfect creative outcome”

“I feel so much happier now I have brand clarity and direction. It was a big part of the puzzle that was missing. You really understood me and my direction. It's like you climbed into my head and unravelled the maze of ideas into a perfect creative outcome”

— CLARE RANDELL PHOTOGRAPHY