BRAND AND WEB DESIGN STUDIO

Strategic brand design for businesses who value substance. Thoughtful, minimal, crafted with intention.

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A CONSIDERED APPROACH TO BRANDING

I create elegant, strategic brands and bespoke Squarespace websites for founders who prefer clarity over noise and longevity over trends.

No performative hype. No template shortcuts.
Just intelligent design that feels effortless and unmistakably yours.

CLIENTS ARE FEATURED IN

Architectural Digest

Vogue

Tatler

The Telegraph

Red Magazine

91 Magazine

Stylist

Sheerluxe

Architectural Digest Vogue Tatler The Telegraph Red Magazine 91 Magazine Stylist Sheerluxe

Work grounded in depth

My process is structured, calm and collaborative. Together, we create a brand that not only looks considered, but thinks clearly.

  • Strategy first, design second

  • One strong creative direction

  • Precision across every touchpoint

  • Premium, minimal aesthetic

  • Guidance that cuts through the noise

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Meet Gemma, a brand designer who believes in thoughtful work, slow thinking and considered execution. Clients come to Gemma for clarity, elegance and design that stands the test of time.

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Services

  • A collection of minimalist business stationery, including a letterhead, business cards, and an envelope with a photo of flying birds over a body of water. The brand name "Jane Willis" is visible on the stationery.

    Brand Identity Design

    A refined, strategy-led identity that distils who you are into a clear visual language.

  • A laptop displaying an interior design of a modern, well-lit living room with stylish furniture and a chandelier, placed on a round, textured stone table in a minimalist room.

    Bespoke Squarespace Websites

    Minimal, contemporary sites with custom-coded details that elevate your brand without unnecessary complexity.

  • Mockup of a box for Danielle Walker, Interior Design Services, as part of a Brand Identity Package

    À la Carte

    I design refined brand collateral that carries your visual identity seamlessly across every touchpoint. Thoughtful, consistent and crafted with care, wherever your brand shows up.

LET’S BRING YOUR VISION TO LIFE

A boutique design studio specialising in crafting meaningful designs with an intelligent and minimalist approach

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Featured projects

“It's like you climbed into my head and unravelled the maze of ideas into a perfect creative outcome”

“I feel so much happier now I have brand clarity and direction. It was a big part of the puzzle that was missing. You really understood me and my direction. It's like you climbed into my head and unravelled the maze of ideas into a perfect creative outcome”

— CLARE RANDELL PHOTOGRAPHY